Responsible for planning, organizing and implementing marketing strategies to increase market share through higher penetration and awareness of Fortis as Hospital of Desire.
Identify and map the target customers (patients/regionally corporate & non corporate)
Plan and organize initiatives like camps, seminars and CMEs to increase product-promotion participation, doctors referral, talks and other events.
Organize CMEs /Seminars, lectures and other marketing events for promotion of the activities and services of the medical faculty and specialties.
Organize outreach programs with prospective patient community such as NGOs & RWA presidents, local clubs, schools, colleges and other local bodies with a view to generate footfalls from them.
Tracking leads mediated throughout reach OPDs, CMEs, camps and seminars etc to tap new corporate tie-ups and generate business through empanelment.
Liaison between in house doctors and external doctors.
Develop a unit level advertising and Marketing plan in line with corporate strategy.
Explore newer services and opportunities with the clients and build long term relationships. Make proposals, demonstrations and presentations to corporate clients. Service existing clients, Client retention and follow- ups. Develop and nurturing new market and Client support and coordination activities. Manage and ensure high quality service delivery to high-end corporate clients. Interact with physicians. Report on feedback received through marketing activities.
Give feedback on the existing Market/ competitors on the pricing and billing policies, procedures for various specialized medical packages & services. Give recommendations
Plan and supervise the content of the brochures
Develop and determine the price list of packages like Primary health checkup, ECHS etc.
Coordinate with the corporate marketing team for the effective implementation of marketing strategies.
Plan, Monitor and regulate the expenses of the marketing activities.
Plan and regulate the marketing department budget.
Participate in the selection of candidates
Identify training needs of the marketing team
Appraise performance of the employee in the department
Initiate training programs to develop and improve medico-marketing skills
Gathering and analysing information about competitors activities
Any other assignment assigned by seniors.
Apply for male candidates only.
Job Location: Vashi, Navi Mumbai
Thanks & regards,
Salary: INR 3,00,000 - 5,50,000 PA.
Industry: Medical / Healthcare / Hospitals
Employment Type: Full Time, Permanent