JOB DESCRIPTION OF REFERRAL SALES & MARKETING: Educational qualification
: B. Parma / B.Sc. + M.B.A or equivalent in Marketing Experience
: 2 - 4 years of relevant experience in Healthcare/ Pharma industry
Other members of the Marketing department
Other departments in the hospital (Corporate & Medical Services)
Neighbourhood, community association
Main Objective of the Role:
Maximizing volumes (by focusing on different Sales & marketing activities) and increasing revenues by ensuring that there is a steady increase in the flow of out-patients (OPDs) and In-patients.
Plan and implement marketing strategies to ensure that sales efforts have a wider reach to cover all potential customers in entire Kalyan and the other neighboring cities as well.
Build up one to one ( treating doctors and referral doctors) relationship
1. Marketing Plan:
Critically review the previous years performance in terms of market share, number of CME, LSMP programs conducted, increase in number of referral doctors, targets achieved etc.
Conduct a market survey to identify the new entrants in the market, competitor activities and brand recall of Fortis.
Analyze the information and identify the strengths, weakness, opportunities and threats of Fortis.
Identify the area or the specialty that needs to be focused either through Live workshops, CME/LSMP programs etc.
Work closely with Head Marketing towards conceptualizing new initiatives to make Fortis Brand the top of mind recall amongst potential patients/customers and most importantly referral doctors.
2. Increase in Volumes and Market Share:
Ensure detail study of the doctors, hospitals and places in and around the City
Identify and explore new markets/prospective areas where the potential of either a disease exists or the number of patients being referred by a particular doctor.
Collect information about all the existing market players in that territory.
Develop a strategy to handle the new market. The list of action plans to ensure significant improvement in business include
o By increasing the Doctor contacts through trade and Nursing home (pathology centers/investigation center etc.)
o By increase in direct to consumer contacts (LSMP program - life style modification program) and screening camps
Conducting health check up etc programs.
3. Marketing efforts to Doctors:
Assist and ensure the team members identify key potential doctors (based on specialty and their ability to contribute towards increasing referrals of patients) and make efforts to get greater doctor referrals.
Set a process for creating a data base of competent consultants (doctors) who can be future contacts and associates for various Fortis hospitals in Bangalore
Engaging with doctors in the city and developing good network by:
o Conducting CME programs/ Camps.
o Selecting the best referral doctor for the month and rewarding
5. Brand Building:
Identify the specialty and focus on different activities to ensure that the brand is build.
6. Managing Internal Doctors:
Keeping in touch with internal doctors, external doctors and finding ways to bridge the gap
Continuously keep in touch with doctors on a regular basis
Spend time and doctors, build familiarity and a personal relationship with the doctors
Knowledge and Specific Skills:
In Depth Domain Knowledge:
Knowledge of marketing, advertising, product and sales
Direct marketing techniques
Knowledge of competition, product and pricing and their marketing strategies
Geographical knowledge of the area and potential in terms of business
Knowledge of market research and analysis
Basic knowledge on Human Anatomy and Physiology
Knowledge of the health care industry
Knowledge of the basics of medicine, health care, heart care, diseases and commonly used medical terms.
Knowledge of the specialties in the hospital
Managerial and Behavioral competencies
Analytical ability and decision making skills
Communication skills (clarity in thought, ability to convince)
Creativity and Innovation (out of box thinking)
Ownership, Initiative and drive
Interpersonal and networking skills (diplomatic, ability to build relationships)
Leadership qualities and a team player
Openness and flexibility
Execution skills (Planning, multi tasking, managing time etc.)
Problem solving skills
Sense of responsibility
The interested candidates can share their resume on email@example.com or can call us on 0251-2371231
Immediate joiners will be given a priority.
Apply for Male candidates only.
Thanks & Regards,
Fortis Healthcare Kalyan
Salary: Not Disclosed by Recruiter
Industry: Medical / Healthcare / Hospitals
Employment Type: Permanent Job, Full Time