Educational qualification :Graduate / PG
Experience : 2 - 5 years of relevant experience
Main Objective of the Role:
Maximizing volumes (by focusing on different Sales & marketing activities) and increasing revenues by ensuring that there is a steady increase in the flow of out-patients (OPDs) and In-patients.
Plan and implement marketing strategies to ensure that sales efforts have a wider reach to cover all potential customers in entire Kalyan and the other neighboring cities as well.
Build up one to one ( treating doctors and referral doctors) relationship
1. Marketing Plan:
Critically review the previous years performance in terms of market share, number of CME, LSMP programs conducted, increase in number of referral doctors, targets achieved etc.
Conduct a market survey to identify the new entrants in the market, competitor activities and brand recall of Fortis.
Analyze the information and identify the strengths, weakness, opportunities and threats of Fortis.
Identify the area or the specialty that needs to be focused either through Live workshops, CME/LSMP programs etc.
Work closely with Head Marketing towards conceptualizing new initiatives to make Fortis Brand the top of mind recall amongst potential patients/customers and most importantly referral doctors.
2. Increase in Volumes and Market Share:
Ensure detail study of the doctors, hospitals and places in and around the City
Identify and explore new markets/prospective areas where the potential of either a disease exists or the number of patients being referred by a particular doctor.
Collect information about all the existing market players in that territory.
Develop a strategy to handle the new market. The list of action plans to ensure significant improvement in business include
o By increasing the Doctor contacts through trade and Nursing home (pathology centers/investigation center etc.)
o By increase in direct to consumer contacts (LSMP program - life style modification program) and screening camps
Conducting health check up etc programs.
3. Marketing efforts to Doctors:
Assist and ensure the team members identify key potential doctors (based on specialty and their ability to contribute towards increasing referrals of patients) and make efforts to get greater doctor referrals.
Set a process for creating a data base of competent consultants (doctors) who can be future contacts and associates for various Fortis hospitals in Bangalore
Engaging with doctors in the city and developing good network by:
o Conducting CME programs/ Camps.
o Selecting the best referral doctor for the month and rewarding
5. Brand Building:
Identify the specialty and focus on different activities to ensure that the brand is build.
6. Managing Internal Doctors:
Keeping in touch with internal doctors, external doctors and finding ways to bridge the gap
Continuously keep in touch with doctors on a regular basis
Spend time and doctors, build familiarity and a personal relationship with the doctors
Salary: Not Disclosed by Recruiter
Industry: Medical / Healthcare / Hospitals
Functional Area: Sales, Retail, Business Development
Role Category: Retail Sales
Role: Sales Executive/Officer
Employment Type: Full Time, Permanent
Fortis Healthcare Ltd
Fortis Healthcare Limited is a leading integrated healthcare delivery service provider in India. The healthcare verticals of the company primarily comprise hospitals, diagnostics and day care specialty facilities. Currently, the company operates its healthcare delivery services in India, Dubai, Mauritius and Sri Lanka with 45 healthcare facilities (including projects under development), approximately 10,000 potential beds and over 374 diagnostic centres. For more information, please visit www.fortishealthcare.com