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Brand & Marketing Manager @ Fortis Escorts Heart Institute , Okhla

8 - 13 Years

Delhi NCR, Delhi

INR 7,00,000 - 15,00,000 PA.

Posted: 11 days ago

Job Description

Planning and executing campaigns
Responsible for sustaining & uplifting the brand Image of Fortis.
ATL and BTL mediums of advertising
Experience of Production Photo shoot, Radio Spots, TVCs
Maintaining the brand salience and monitoring usage of brand guidelines
Agency Management Creative and Media agency
Understanding the market demographics, strategizing the marketing mix and maximizing the reach for successful execution
Briefing creative agencies and internal studio for development of effective communication/message for print, radio, magazines, outdoors, posters and other marketing related advertorials
Working closely with the agency for photo shoots for print, outdoor etc. Organizing and supervising shooting of various videos for the brand including patient testimonials on a regular basis for digital usage.
Ensuring effective utilization of co-branded platforms for maximum visibility and marketing initiatives for the brand.
Planning, developing and implementing PR strategies;
Liaising with colleagues and key spokespeople;
Responsible for driving cash sales through extensive market coverage in NCR & Non NCR
Responsible for Market Expansion through:
o Identification and tie up with channel partners for launching new OPDs and streamlining old ones for better presence in NCR & Non NCR regions and thus achieving superior market penetration for increasing the revenue.
o Drive business through referrals (stand alone doctors and hospitals)
Responsible for assuring adequate market coverage and effective relationship building through:
o CMEs & interactive sessions
o Group meetings and interactions of EHIRC consultants with Key referring physicians.
Organizing seminars within and outside hospital premises in association with consultants.
Regular interactions with In-house consultants and hospital promotion with their support.
Accountable for providing direction, motivation and training to own team and ensuring optimum performance.

Note : Candidate only from Healthcare background can apply.

Salary: INR 7,00,000 - 15,00,000 PA.
Industry: Medical / Healthcare / Hospitals
Functional Area: Marketing, Advertising, MR, PR, Media Planning
Role Category: Marketing
Role: Marketing Manager
Employment Type: Permanent Job, Full Time

Desired Candidate Profile

Education:UG -BDS - Dentistry, BHMS - Any Specialization, B.A - PR/Advertising, Journalism, Any Graduate - Any Specialization
PG - MBA/PGDM - Marketing, Advertising/Mass Communication

Company Profile

Fortis Healthcare Ltd
Fortis Healthcare Limited is a leading integrated healthcare delivery service provider in India. The healthcare verticals of the company primarily comprise hospitals, diagnostics and day care specialty facilities. Currently, the company operates its healthcare delivery services in India, Dubai, Mauritius and Sri Lanka with 45 healthcare facilities (including projects under development), approximately 10,000 potential beds and over 374 diagnostic centres. For more information, please visit
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Contact Details

Recruiter Name:Tanu Gulati

Contact Company:Fortis Healthcare Ltd